Free People Everything

top, sunnies: free people
shorts: american eagle
boots: thrift store 

"Courtney, what is your favorite clothing brand?"  

Free People. This blog post is all about my underlying obsession with Free People. Truly if I could only wear one brand of clothing for the rest of my life, I would choose Free People. I feel infinitely flirty, yet wild in this brand of clothing. I feel prepared to hop a plane to Barcelona on a whim, meet my husband, or take the opportunity of a lifetime in Free People clothing. Although these might be large claims, not necessarily related to clothing, Free People gives me an unexplainable confidence that instills in me this attitude that I can accomplish anything and everything. 

I love that Free People seems like it was made just for me. Of course I know it wasn't, but maybe that is the ultimate sign of brand success, reaching your ideal customer in such a personal, intimate way. Communicating the story of a lifestyle, not just a brand of clothing, Free People reaches the inner depths of young women who aspire to be free, flirty, adventurous, lighthearted, wild, and ready to take on everything the world has to offer them. Needless to say, I own a lot of Free People. Needless to say, I will never own enough Free People. 

"Be fearless in the pursuit of what sets your soul on fire."

Until next time,